Carrier Filtering! #TheEndOfAnEra
Say good bye to cheap VOIP second numbers!
If you have att or Verizon chances are you’ve gotten a text similar to this one
And you probably thought it was pretty awesome to be able to have incoming spam calls blocked before it ever reaches your ears. it’s all well and good until you realize what these carriers consider a “Spam Call or SMS”
Thanks to a recent ruling by the FCC (https://docs.fcc.gov/public/attachments/DOC-355214A1.pdf)
Text messages are now classified as “informational services” and have the ability to be completely blocked (even with permission) from ever reaching their intended destination.
What does this mean for me?
This means that if you are using SMS services or a low-cost VOIP as a second line for your business the odds of your contact attempts actually reaching the intended recipient are slim and are going to get worse and worse as time goes on.
Why did they do this?
Carriers claim it is a way to protect their customers from unwanted calls and SMS and to improve the customer experience overall. But let’s not ignore the fact that they are simply blocking out their competition and making it so that you as a business owner or marketer will now need to pay a premium to use carrier numbers for your business
What can we do?
- Use a company that offers deliverability reports!
2. Change your marketing to start a conversation based off of an inbound SMS or Call instead of outbound
3.Change numbers based off of deliverability